An introduction to Semiotics.
~ Semiotics ~ Semiotics (also called semiotic studies; not to be confused with the Saussurean tradition called semiology which is a part of semiotics) is the study of meaning-making, the study of sign processes and meaningful communication. This includes the study of signs and sign processes (semiosis), indication, designation, likeness, analogy, metaphor, symbolism, signification, and communication.
From Wikipedia, the free encyclopedia
Playing with the brain, tricking it to lose sense of reality is really fun. People don’t realize how inaccurate our brains are and how coded the world is around as. As people evolved they wanted to name everything so that they can use it. But as the time went objects began to have second, third and a lot of different meanings that were nothing to do with the object itself. Here comes semiotics which helps as to understand these meanings so that we can use them in our favor, to make something which will make people create a visual story out of an object.
As Sophie Strain discuses in her blog https://sophiestrain.wordpress.com/2014/10/23/semiotics-in-design/ signs don’t even need text to describe it, but is is fragile to know that in every culture or subculture we can find different meaning of the same thing, and we as designers must be cautious with that.
The whole thought of this art is to evaluate the meaning behind the object, and perfect examloe for that is “Ceci n’est pas une pipe” by Rene Magritte, where designers have used semiotics in a playful manner to explain our relationship with signs. The Phrase “Ceci n’est pas une pipe” is placed underneath what we may say is a pipe, but what Magritte is referring to is that it is not a pipe, it is a painting of a paint, therefore it is a signifier of the sign (actual object of a pipe).